Läkerol is a Swedish pastille that defies description. In this campaign, KesselsKramer Amsterdam embraced this vagueness, and turned it into a strength.

Directed by Simon Willows, these two twenty second commercials feature live puppetering as part of the “Too Odd To Describe” advertising campaign.

Agency: KesselsKramer
Prod Co: Blink
Director: Simon Willows
Editor: Nick Lear