This collaboration between Magnum and the South African Depression and Anxiety Group was all about getting people to do a fun challenge in support of a good cause. Thus the 1 Arm Push Up Challenge was born to raise money for PTSD support as part of Mental Health Awareness Month. With over 350,000 views, it was a huge success.

Facebook: 365K views

Agency: 27nine
Prod Co: Manenberg Films
Creative Director: Donna Mathews
Director/DoP: Freddie Reed
Editor: Nick Lear