Shot on location at Oak Valley Estate in Elgin, an hour’s drive from Cape Town, Hi-Tec’s Time To Live campaign celebrates the lifting of the lockdown to allow exercise all day, whilst showing off their winter 2020 range.

Agency: 27nine
Prod Co: Manenberg Films
Creative Director: Donna Mathews
Director: Freddie Reed
DoP: Luke Severn
Editor: Nick Lear